blather
studium
Q There are two elements of perception of a photograph: the photograph's studium and punctum.

The studium is something perceived familiarly as a consequence of the viewer's cultural milieu.

Barthes took this word from Latin. He did not know a French word which captured the meaning of this element as something broadly appreciated, even if not necessarily attractive, because of cultural norms about the world that a viewer is imbued with. He thought the Latin studium had this meaning.

Perhaps the English word believability has nearly the same meaning as studium.
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