blather
irrational_choices
unhinged 'if you've ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. i don't have to tell you, that's not what's done. if advertisers lived by market principles then some enterprise, say, general motors, would put on a brief announcement of their products and their properties, along with comments by consumer reports magazine so you could make a judgement about it.

that's not what an ad for a car is - an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. if you've ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create *uninformed* consumers who will make *irrational* choices - that's what advertising is.' - noam chomsky
180909
...
unhinged 'if you think about it, the advertising industry - which spends hundreds of millions of dollars a year to create the kind of individual who's focused on fulfilling artificial, externally imposed wants, and who is an uninformed consumer making irrational decisions - the reason they're spending huge funds on that is because they believe people are rational. otherwise, they wouldn't bother. they're trying to turn people into irrational creatures, and they're putting huge efforts into it. and i think they're right. they're not wasting their money. if they didn't do that, people would be making rational decisions, and i think the rational decisions would be, essentially, dismantling illegitimate authority and hierarchic institutions.' - noam chomsky 180909